Because of the home-like setting of an inn with dining room, living room, gardens, guestrooms and baths, we are able to distribute samples in a way that shows guests how the product is relevant to their life without intruding on or disrupting their normal, everyday behavior. For example, Taster’s Choice coffee was served at breakfast, with additional samples left throughout the day so guests could easily whip up a quick cup of coffee. Tylenol PM was distributed at night, often with turn-down service. Lipton tea was served in the afternoon. Minute Maid orange juice was given out at breakfast. Soft soap, lotion and Uncle Tom’s toothpaste were placed in bathrooms.
We have more than 21,000 active inns and bed and breakfasts in our database, but we work exclusively with the top 5,000 properties. A typical sampling program includes 1,000-2,000-3000 inns. Our staff researches, writes and interviews innkeepers on a daily basis year after year, to maintain our online website and guidebooks. We receive guest reviews and consumer feedback every day so we are able to pinpoint America’s most gracious, professionally run properties. We remove substandard inns from
showing up on our website. The quality inns we use reflect that quality onto your product. This is not airB&B but professionally established, highly rated inns.
We keep in regular contact with our innkeepers during the course of a sampling program. We gather guest and innkeeper comments about the product and about the sampling process while the sampling program is still ongoing. Once the program is complete, we conduct online surveys, compile the data and forward it to the client. Innkeepers also often provide photos of displays and consumers with small incentives such as prizes/Visa cards/etc.
We have the ability to target your consumer by market and class of inn. Sampling programs can be created nationally or in regional key markets. Room rates range from $100 to $700 and there are key selection points. You can choose water oriented inns, historic properties and urban inns. Since the psychographics of inn guests are similar in all these places, national brands fit well for people who love to travel, are adventurous, educated, early adapters and social.
American Historic Inns, Inc. has almost 25 years of consumer promotion experience, beginning with our first promotion for Nabisco in 1990, which was called “the best promotion in the 100-year history of Nabisco Shredded Wheat.”
Inngoers tend to associate bed & breakfasts with high quality. Thus, they tend to associate any product being used by an inn with those same high standards.
It’s hard to find a consumer more relaxed than when they are on vacation being pampered at a cushy bed & breakfast. Because guests are relaxed and not
distracted, they are more amenable to trying and enjoying a new product.
Innkeepers are trusted “peer messengers” instead of a typical anonymous sampler. Most guests rely on their innkeeper for dining and activity tips, and many develop a close relationship with their innkeeper. Thus, when an innkeeper recommends a product, it carries more weight with guests.
Programs are customized to reach client objectives such as positioning samples as part of the guest experience.