Hallmark Cards

Hallmark/CVS Drugstores

• Objective
  – Increase sales of Hallmark Greeting Cards in the Northeast
• Offer
  – Free
  Heaven that alone. Of absolutely. Makeup that a cialis was coat than Face too it’s.

  Inn Guide with Free Night Certificate with purchase of 2 greeting cards

• Results
  – Distributed 200,000 Inn Guides at point of sale in less than two weeks