Free Night Program

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  • High Value/Low Cost Promotion
  • Buy-one-night-get-one-night-free
  • More than 1,500
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    participating inns nationwide

  • Value up to $650, average $140 value
  • Inn picks up cost of free night

In all my years working in the marketing/promotion business, I have to say that The Bed and Breakfast ‘Free Night’ Promotion was probably the

most exciting, impactful program I worked on. The program is so unique because it perfectly targets the right consumer and provides them with such a high value offer, making it impossible to pass up. The program was always successful in moving sales in businesses such as Amtrak Travel, Wamsutta Home Products and Lipton Herbal Teas – it truly is a program that works with so many different businesses.

From an execution standpoint, it was one of the most turn-key, easy-to-implement type of programs so brands were thrilled to
repeat it again. Rarely can you say that about any promotion!

– Laura Tessinari, Ogilvy and Mather

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