Soft Soap Body Wash

Soft Soap Body Wash Sampling Case Study

Soft Soap Body Wash

Soft Soap wanted to introduce its Body Wash product to the inngoer demographic by means of a stand-alone sampling program in bed & breakfasts and country inns nationwide.

Promotion Elements


Soft Soap successfully raised awareness of its Body Wash product, resulting in numerous positive comments and conversion by innkeepers and guests. For a partial list of comments, see our comments section.

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